Measuring Ug & Pg Students Opinion Towards Television Advertising: A Case of Select City in East Godavari District
Krishna Babu Sambaru
Department of Management, Aditya P. G College, Kakinada, E.G.Dist,A.P – Republic of India
Email: krishnababusambaru@gmail.com
Assistant Professor Dr. N. Udaya Bhaskar
School of Management, Adi Kavi Nannaya University, Rajamahendravarm,E.G.Dist,A.P,
Republic of India
Email: nudaybhaskar@yahoo.com
Abstract
The main objective of this study is to know the UG&PG students opinion towards television advertising in selected area of East Godavari District. Any kind of advertising is to create demand for the product and service is the main and foremost thing of any form of the business organization irrespective of firms in the market which sends the information by the producer to the ultimate users. Probably, television advertising is a weapon of producers to attract the public towards the organizational products rather than competitor’s products in the business network which means trade in the market for which they have been using this precious methods for gaining competitive advantage in market through effective communication. This study has been used to know the UG&PG students opinion towards the television advertising given by the producers through effective media. In this study, the questionnaire has been collected through primary data from the UG&PG students. This paper would help the ad-mangers and marketing managers as well as advertising industry which know the opinion of UG&PG student’s opinion about television advertising in the select area of East Godavari District in Andhra Pradesh.
Keywords: Students, Television Advertising, Opinion